Photo courtesy of Realtor.ca

Don’t bother going to Yuk Yuk’s for your Toronto comedy – just look to the real estate market. For it’s only in Toronto that real estate agents intentionally use gimmicks to generate a kerfuffle of curious buyers and rapid press coverage. Case in point: the current 4-bedroom home currently listed at a single dollar. Can you spare a loonie?

The price plays on subverting buyers’ expectations with shock as the Toronto market becomes increasingly inflated. In the listing, the house is described as a “renovated three-bedroom (plus one) home with lots of room for entertaining or family in one of the safest parts of Toronto. Excellent place to raise a family.”

Royal LePage Broker Terry Min told CTV News the stunt was to evoke reaction by setting the price as low as possible – though its certain to go for much more. Like hundreds of thousands of dollars more.

Continue to read on: Toronto Storeys